SIEMATIC
Key Results
The Story
SieMatic Kitchen Gallery are providers and installers of high quality, bespoke German kitchens, with award winning showrooms in the Mailbox Birmingham, Solihull and Stratford-upon-Avon.
The Goal
The key objective of the campaign was to improve the number of online enquiries through increasing brand awareness as well as driving footfall to their store locations.
The Solution
We used a funnelled marketing approach to the campaign. Programmatic display was chosen for driving brand awareness. Paid social was added to support and further build on this, whilst increasing purchase consideration and conversions. Lead generation campaigns were used to increase the number of enquiries whilst allowing SieMatic to gather key information such as Names, Addresses and Email Addresses. Finally, we ran a conversion lead campaign on paid search to drive traffic directly to a specifically designed landing page.
The Outcome
The campaigns were a success, delivering over 1,919,000 impressions across two bursts of activity across the multiple digital platforms. We delivered 17,047 clicks, 8,490 landing page views on Facebook (Consideration Campaign) with an average CPC of £1.22. On the Facebook platform alone, we delivered 193 leads through the lead generation campaign. Facebook (Consideration) delivered the strongest CTR, which was 3.4%.