AXEL ARIGATO
Key Results
The Story
Sneaker and clothing brand Axel Arigato launched in 2014 with a disruptive agenda. They wanted to offer couture-quality fashion direct to the customer, with designs referencing music, art and architecture. The fast-paced brand regularly releases new styles and ships to customers all over the world.
The Goal
Axel Arigato uses Facebook and Instagram ads in conversion campaigns to promote a constantly evolving range of products to new and existing customers. In this worldwide campaign, they wanted to increase purchases while also accurately measuring the business impact of the ads.
The Solution
Axel Arigato ran an eight-week summer campaign that used mobile-friendly video creative to showcase products in a distinctive way and stimulate sales. The brand prepared a range of ad creative so that Facebook’s algorithm had a lot of options to show to people, which helped it identify the most effective ad creative versions. The brand targeted the campaign to broad audiences of people likely to be interested in Axel Arigato, and showed them across all Facebook placements, including ads in Stories, in 75 countries.
The Outcome
During June and July 2020, Axel Arigato successfully brought its products to life in dynamically created ads that reached new customers across the world. A conversion lift study revealed that Facebook ads drove 2.9X incremental conversions compared to other attribution models, a 98% uplift in purchase conversions, 2.8X more add-to-cart actions during the campaign, and 2.3X more first-time sales as a result of Facebook ads.